Chevrolet

Objectives:

We collaborated with GenFM as the media promoter of the event in creating this advertising video for Chevrolet Sparks’s launch event campaign.

For this Chevrolet Spark product-launch video, we direct the creative visuals to accurately convey the spirit of youth, as it is the main  market for the product. With dynamic and upbeat visuals, we try to communicate the agility and trendiness as the core value of Chevrolet’s new product, while at the same time, informing the audience of its interesting main features.