Jakarta, Indonesia
Roles:
Logo design, Brand identity, Brand guideline, Packaging design, Creative direction, Commercial photography, Advertising video, UI/UX Design for website.
Objectives:
An extensive rebranding project for Sprei Nyenyak involves comprehensive market analytics to decide their new visual direction as well as a new brand ambassador that fits into their new creative approach.
After all of the hard work, finally, we managed to create a unique visual system that can stand through the test of time.
