Brand Design is all about communication. A brand is like a person trying to communicate with another human. We need a language that people can easily understand. Visual elements (like shapes, colors, and composition between the two) are the most basic form of language. We can use those elements to communicate our brand’s value to our target audience.
The key takeaway here is to listen to your audience’s metaphorical “language”. Look for their common language, then, speak in their language. If it’s about them, they’ll listen. Otherwise, it’ll be just another noise in an already noisy environment that nobody is even aware of.
Of a hundred white swans that swim across the lake, the black one always catches our eyes the most. It seems to have more character compared to the others. Don’t let your brand be the white one, indeed.
Tomorrow, we’ll talk more about how linguistics can actually help us in creating a powerful #BrandImpact.