Omeno initially comes from omen. It is inspired by common expression people used to convey the instinctive reaction like "oh man that's cool". We found it so cool and unique and we think that it is a cool name to be the brand's name. And why it was turned to omeno?
We think it will be looked cool if we put the same letter in the first and the last. And it sounds more cool, doesn't it?

The logo comes from E letter in OMENO. The modification is inspired by sand timer form. The message is quite simple : "The moment you see this logo, another second just passed. So what are you waiting for?
Cause future won't wait, go embrace it!


Clothing Brand


Brand Identity, Photograph, Visual Campaign